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商品編號： 9-610-098 出版日期： 2010/05/12 作者姓名： Shih, Willy;Wang, Jyun-Cheng 商品類別： General management 商品規格： 18p 再版日期： 2013/08/12 地域： China;Taiwan 產業： Securities & investment banking;Apparel accessories;Alternative fuel vehicle;Engines;Computers & electronics 個案年度： 2009 - 2010
商品敘述：
Delta Electronics, the world''s largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell to the tier one integrated vehicle manufacturers, Delta felt it had an opportunity to enter the market via new automotive market entrants in China who had comparatively fewer capabilities and were willing to purchase major subsystems. Yet the company faced a dilemma -- a major customer wanted Delta to transfer ownership of key intellectual property as a condition of doing business. The case affords students an opportunity to consider whether a technological shift will enable what seems traditionally to be a highly integrated product designs to shift to a modular architecture, and consider the implications for appropriability of returns.
涵蓋領域：
Co-branding;Grey markets;Intellectual property;Return on investment;Industrial development;Emerging markets;Energy;Innovation;Technology;Operations management;Global business;Modularity;Fixed assets;Industrial goods;Strategy
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